As my mom used to say (along with just about every other parents), “Live and learn.”
After nine months out into the world, I have lived and learned that the subtitle of my ebook, The Sibling Connection: Siblings Shape Our Lives, should have been something like: A Book For Adults About Brothers & Sisters.
Why? Because when Amazon, Google or any other online site (not to mention lists of “Best Sibling Books”) focus on sibling books, the majority are books for parents to read to a child when a baby sibling is on the way or books for younger siblings to read as they try to figure out the whole sibling thing. Books for grownups are hard to find.
This means that when a potential reader googles books about siblings, mine is often nowhere to be found.
Now the founder of Bublish who is distributing my book and I worked long and hard to identify the “key” words (or SEO) that would help put my book somewhere on the first three pages of, say, a search engine like Google. Studies show that that’s about as far as most people search before they click on a link in the hopes of finding whatever it is they’re looking for.
We figured that the word siblings and books about siblings would do the trick. Wrong!
The key word we missed was adult.
So, what now? To change the title would mean changing the book cover, the registration with the Library of Congress, all of the online book sites, my web site, my portfolios on every site from Twitter to Facebook to Linkedin. And I’m sure this list is incomplete.
So, I’m stuck. Suggestions?
I did bite the bullet and paid for a second press release through FreePublicityGroup.com. (A misnomer.) Last time around, the press release garnered something like 28 hits (maybe more) but, as far as the stats show, didn’t impact book sales or many links to this blog. I guess I decided to give it one more shot, this time titling the piece, “5 Myths About Adult Brothers and Sisters Debunked.” (Note the addition of the word Adult. We’ll see what effect, if any, this new release has.)
The days of just writing a book and sending it on its way are long gone. Authors are now required to promote, to dig down to find the search categories that are not too crowded, to blog and capture as many email addresses as possible, to tweet, to post (even though social media accounts for less than 1% of book sales because most folks on these sites aren’t readers). What does count is the “organic” search when readers looking for a book on a particular subject can find yours.
Think of it this way: An author wants a reader to first look in the right drawer. (Remember the card catalogues at your local library?) Once she’s in the right drawer, the goal is to move “your” card to the front. If it’s way back there, ain’t nobody going to find it.
Damn. I wish I’d included the word adult in my title.
You live and learn.