Boy, am I frustrated. My ebook, The Sibling Connection: How Siblings Shape Our Lives, has been available for almost 6 months. And while it hit #1 in its category on Amazon within the first week, it has now been demoted to #98. Quite a fall from grace!
Sure, I can say that I’m a “best-selling author” of a book about siblings but, in truth, what does that mean? Any author can hit #1 for a second, a minute, maybe a day, and call herself “best-selling.”
There are a lot of books out there about siblings, though a slew of them are written for kids (Aren’t you happy you have a new baby sister? Not really!) or for parents (How to avoid favoring one kid over another—even though one is cute and smart and the other hates you?) The challenge for me: How to find the niche about books written for adults who are most likely not new parents but siblings themselves. These potential readers are the ones I’m after.
Where are you? How can you find me? Book marketing gurus have all kinds of tricks up their sleeves: use the SEO (for example, “book about siblings” in everything you write.) Everything? You mean, I can’t write about my other books? About my take on this presidential fiasco? About Mother’s Day? Father’s Day? Aging?
Nope. I have to stick to the straight and narrow: book about siblings.
Can you imagine how limiting that can be? How followers on Twitter soon tire of your mono focused tweets and links to your blog? How your Facebook “friends” are “un friending you en mass? How your circle on Google+ hasn’t expanded in months?
How I get sick and tired of writing about my “book about siblings?”
And what about all those different angles on the topic that diminish by the day? Yes, there are sources like news.google.com that can foster some ideas. There is an occasional post on sites like the huffingtonpost.com that focuses on famous siblings. You know, the ones: So and so’s brother drives a truck and lives just a block or two away from an urban slum but doesn’t have a jealous bone in his body, even though his famous sister makes millions of bucks.
Ah, isn’t it grand to be famous and have a sibling who is not but loves you just the same? (Uh, I’m not sure there’s a lot of research out there to support that theory.)
So, on this Mother’s Day as I think of my own mother who died almost eight years ago, I also think about my two living siblings and how our relationships with each other were affected by our mom and all the good things (well, a few not so good) she did to foster strong connections between her children. Her efforts were a major reason why I wrote my “book about siblings.”
Hats off to you, mom, even if I’m having a hell of a time expanding my ebook readership. Maybe you’d have a few suggestions, if you were still around.