Women Read More Than Men

WOMEN READ MORE THAN MEN

imagesLook around.  If you’re in a book club, how many men join you monthly (or more often)?  There is not a man in sight in my book club.  I’d appreciate the different point of view but, alas, men don’t seem to want to join up.

And that’s not a personal observation: it’s a fact.

Surveys consistently find that women read more books than men, especially fiction. Explanations abound, from the biological differences between the male and female brains, to the way that boys and girls are introduced to reading at a young age.

http://www.npr.org/templates/story/story.php?storyId=14175229

 

I’ll use my husband as Exhibit A.  He’s smart, informed and likes to read.  Magazines—particularly the New Yorker.  Right now, I’d say there are at least ten New Yorkers on the bench at the end of our bed, another five in the bathroom magazine rack, and two or three on the floor.

I gave him a copy of Oliver Sacks’s autobiography On The Move for his birthday in September, 2015. He loves Oliver Sacks.  Or so he says.  And he made a valiant effort to finish the book, even taking it on our winter vacation.  I know he didn’t finish the book; in fact, I’m not sure he read a page.  But he did finish a backpack full of New Yorkers and still came home with several issues—some of them dating back to 2013.

I don’t know if it’s his erratic attention span that makes it easier to read magazine articles versus books. Hard to know.  But while I devour one delicious book after another, he reads his magazines.  Now, he’s quick to tell everyone that I’m an avid reader.  I try to keep my mouth shut.  I guess I don’t want friends to know that my husband hasn’t finished a book in a long, long time.

The AP surveyed avid readers (of which my husband is not a member) and found that the gap between men and women readers is widest when it comes to fiction.  Men make up a mere 20 percent of the fiction market!  Women crush men except for history and biography.

(I’m in deep trouble.  I don’t write fiction nor do I write biography or history.  Well, I guess Thanks For The Memories: Love, Sex and World War II would be shelved under History, but that may be a stretch.)

So, where are all the female readers?  How does an author find them?  And once they’re found, how does she reach them?  Seems like book clubs, blogs for women, PTA meetings, meet ups for professional women, and issue oriented organizations focusing on the subject of the book are good places to start.

Have any suggestions?  I’m all ears!

What Do Twitter Readers Want?

Medium logo

Medium logo

 

Maybe some of you saw it: a list of what readers want on Medium.  Medium is a site that, in reality, attracts some very talented writers who cover every subject on the planet from books to banks, from entertainment to ecology.

Today, Medium emailed “What Medium Readers Are Hungry For.”  (As an aside, it appears as if my posts have not come close to dishing up what Medium readers crave.)

Tweet. Tweet.

Tweet. Tweet.

So, what do you want?  Another ad to buy a book or sign up for 1,000 Twitter followers or tips on how to find love and happiness?  Maybe so.  But what I’ve learned under the tutelage of one savvy marketing guru (and supported by all kinds of surveys), is that social media doesn’t sell.  It’s like trying to get folks to buy a lawn mower when they live in an apartment or to shell out money for a book about, say, siblings, when adults are onlies and they have no children.

With a Twitter Tweet limited to 140 characters, the format is down and dirty.  Abbreviations are common; links are de riguer.  Photos help a lot.  But they eat up a lot of characters.

But back to the question: What floats your boat in the tweets you follow, “like”, retweet?

I won’t give you too many subjects Medium readers want.  And, mind you, there is no word limit. Posters can write to their hearts’ content.

  • Poetry (Really?  I thought the nay sayers have decreed that poetry [excluding rap] is dead.
  • Feminism (Again.  That’s a surprise!  The name Gloria Steinem means little or nothing to the majority of young females today.  And who would ever think of burning her bra?)
  • Black Lives Matter  (Hmmm . . . Bill Clinton didn’t seem to think so a few days ago.  And I’d reckon that the majority of Donald Trump supporters want all those black folks [and Muslims and Mexicans and immigrants period] to go back where they came from.

What subjects do you want to “like” on Twitter? When you get a Direct Message in which one of your new followers thanks you and then tries to sell you something, how often do you click and buy?  Do you hunger for longer tweets?  What’s the value of having followers who somehow found you but have absolutely nothing in common?  (Followers with “Christian values” on chick lit sites with lots of sex.  Or CEOs of janitorial services who follow self-described slobs.)

Is more more?  Or more less?  Or less more?  (I opt for the last, but the odds are not in my favor.)

 

 

 

Your Sibling Ties

I’ve written The Sibling Connection. http://ow.ly/UCNtu  (Book is 50% off through November.)

(BTW, it was a bear coming up with a title.  These days, key words can make all the difference.  They position a book on Amazon and all the other book sites.  They can determine where your book appears.  No longer can an author just go with it when it comes to a book title.)

jlwebhdr

An artist designed what I think is a stellar cover.

I redid my web site header.

I’ve posted and boosted on Facebook.  A zillion times.

I’ve tweeted until I’m all tweeted out.

Linkedin has been a trusted tool.

I’m “attending” yet another webinar on marketing books.

I have written what are called Book Bubbles on Bublish.com.  https://www.bublish.com/bubble/stream/7976

I’ve begged friends, family, experts, interviewees to write a customer review on Amazon once they’ve downloaded and read the book.

I’m waiting for five 5-star reviews until I can sign up for a spiffy web program that promotes ebooks to the “world.”

I’ve contacted sibling groups and organizations around the globe.

I’m about to go back to Google+ and maybe even Instagram.

What else is an author to do?

Well, I’ll turn to you.  Give me some love.  Some feedback.  Some of your stories.

I need some juice.  Some energy to make it through the slog of marketing a book on an almost non existent budget.

HELP!!!!  CALLING ALL SIBLINGS.

How’s it going?  Are you and your siblings close?  How did your childhood impact your connections as an adult?  In what ways do you think your siblings have shaped your life?  How has your relationship changed over the year?  What happened when a parent was ill or dying?  Did the circumstances bring you closer?  Further apart?  How do you get along with your sibling’s spouse?

The questions are endless.  But they are important.  They help me find different takes on what this longest-lasting human relationship is all about.

So, give me some love.  Give me your sibling stories.